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RBK strategic brand marketing RBK strategic brand marketing
  • Why RBK?
  • Services
  • Work
  • Careers
  • Giving Back
  • Insights
  • Contact
Jan 11

The Importance of Logo Design in Boosting Business Success

In today's fast-paced and highly competitive business world, it is crucial for any brand to distinguish itself from the rest of the pack. Unique branding is a primary factor that can set you apart in the market. And nothing defines branding better than a well-designed logo. A logo is a…
Jan 09

Unlocking Digital Success: Mastering Metrics for Your Marketing Campaigns

In the rapidly evolving landscape of digital marketing, success hinges on more than just launching campaigns. It requires an understanding of how well these strategies perform. Measurement is the linchpin, and to truly gauge the success of your digital marketing initiatives, consider these in-depth tips that delve into various key…
Jan 04

Trends Shaping Public Relations in the Digital Era

Digital innovation has dramatically revolutionized the way we communicate, interact, and conduct business. Public relations (PR), an integral part of the communication landscape, has not been left behind. In recent years, PR has evolved from traditional press releases and word-of-mouth tactics to utilizing advanced digital strategies and tools that align…
Dec 05

Grand Winner and 3 Golds at 2023 ARC International Awards

We are excited to share that RBK is the proud recipient of three new Gold awards, including one GRAND AWARD WINNER at the 2023 ARC Awards International. The ARC awards are the world's largest international competition honoring outstanding creative excellence in Annual Reports from over 80 countries.   Our Grand Award…
Aug 21

RBK Advertising + Design wins 2 Summit Creative Awards (2022)

RBK Advertising + Design is thrilled to accept another 2 award wins from the 2022 Summit Creative Awards among thousands of entries from 19 countries. RBK received 2 awards for: Travel/Tourism video for Fairmont Southampton - Promotional video for meeting planners, investors and 2023 hotel guests to visualize how the…
Jun 13

RBK Advertising + Design Wins 3 Arc Awards

We are very proud to announce that RBK won three awards on behalf of our clients at the 35th Annual ARC Awards. Our designs won a combination of three awards (Gold, Silver and Bronze) for different categories in both digital and print. https://rbk-usa.com/our-work/odyssey-group/ The ceremony was held in NYC and…

Recent Posts

  • The Importance of Logo Design in Boosting Business Success
  • Unlocking Digital Success: Mastering Metrics for Your Marketing Campaigns
  • Trends Shaping Public Relations in the Digital Era
  • Grand Winner and 3 Golds at 2023 ARC International Awards
  • RBK Advertising + Design wins 2 Summit Creative Awards (2022)

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    Building on a longstanding partnership, RBK produc Building on a longstanding partnership, RBK produced 26 educational videos for Everen, an energy mutual insurance company, as part of its updated technical accreditation program.

The videos were one part of a wider project where we supported the full accreditation refresh, which included updating all the course materials and evaluations, as well as designing and contributing to the build of the new online course.

Covering Everen’s unique structure, product offering, premium model and claims handling, the videos help brokers, clients and other stakeholders understand how the business works.

We managed everything from scriptwriting and talent sourcing to filming, animation, editing and quality assurance.

We take pride in turning complex technical information into content that connects with the right audiences.

#WeAreRBK #ShowOurWork #ExplainerVideo #VideoProduction #eLearning #Insurance #Bermuda
    AI tools are evolving fast, but which ones actuall AI tools are evolving fast, but which ones actually deliver when it comes to real-world communications?

As part of a recent AI Lunch & Learn hosted by Big Fish Training we explored how some of the tools we use today including ChatGPT, Copilot, Claude and Gemini actually perform on real communications tasks.

From crisis statements to media pitches and campaign concepts, we explored how the tools stacked up to each other when given the same prompts. This allowed us to see significant differences and how we can use each tool more effectively for different tasks. 

The results gave us a look at what AI can genuinely improve, where human judgement remains essential, and how to get more out of each platform.
    From discovering inspiring art and historic archit From discovering inspiring art and historic architecture to exploring Bermuda, enjoying family getaways overseas, discovering quaint Canadian landscapes and taking in fireworks over the Hudson, our team made the most of the summer in their own way.

A little travel, a little culture, plenty of creativity and many moments worth capturing along the way.

Here’s a look at what kept the RBK team inspired, curious and having fun this summer. #wearerbk
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