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RBK strategic brand marketing RBK strategic brand marketing
  • Why RBK?
  • Services
  • Work
  • Careers
  • Giving Back
  • Insights
  • Contact

RBK Advertising + Design Wins 3 Arc Awards

We are very proud to announce that RBK won three awards on behalf of our clients at the 35th Annual ARC Awards. Our designs won a combination of three awards…

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  • The Importance of Logo Design in Boosting Business Success
  • Unlocking Digital Success: Mastering Metrics for Your Marketing Campaigns
  • Trends Shaping Public Relations in the Digital Era
  • Grand Winner and 3 Golds at 2023 ARC International Awards
  • RBK Advertising + Design wins 2 Summit Creative Awards (2022)

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    NeW + Noticed

    Our VP/Creative Director recently visited the New Our VP/Creative Director recently visited the New Museum in New York to explore New Humans: Memories of the Future, an exhibition examining how technology has shaped and continues to reshape our ideas of what it means to be human. As AI tools continue to evolve, they’re changing how creatives ideate, explore possibilities, develop concepts and bring ideas to life. But technology is only part of the equation. Human curiosity, critical thinking and creative judgement are still essential to creating meaningful work. Our VP/ Creative Director states, “I’ve ​seen ​some ​changes ​in ​the ​last ​40 ​years! ​From ​Rapidographs ​and ​Letraset, ​to ​the ​first ​Mac’s ​and ​now ​AI, ​technology ​has ​always ​had ​a ​major ​impact ​on ​the ​design ​process. ​Something ​you ​have ​to ​move ​with ​as ​there’s ​no ​going ​back. ​AI ​is ​like ​an ​agreeable ​assistant, ​good ​for ​exploration, ​bouncing ​ideas ​around ​with ​and ​speeding ​up ​the ​process. ​But ​ultimately, a designer's ​experience, ​intuition ​and ​judgement ​are ​essential ​in creating compelling ​creative.” The designer’s tools may continue to change, but the role of the creative remains: to question, interpret, explore and make thoughtful decisions about how technology can be used to bring ideas to life. At RBK, we’re interested in what happens when human creativity and emerging technology work together and how each new tool can challenge us to rethink the way we create.
    Research is an important tactic to consider when b Research is an important tactic to consider when beginning a new project. Before we start building a brief around specific objectives it’s imperative that we know we have a solid insight to base our campaign on. We always advocate and educate on the importance of taking the time to do qualitative and quantitative research when the right challenge calls for it. For a banking client operating across the eastern U.S., RBK conducted targeted quantitative research to understand what mattered most to audiences when choosing a banking partner. The research aimed to inform a campaign that would increase brand awareness in key geographic markets, encourage new account openings and support the bank’s quarterly financial goals. Through a carefully constructed survey of more than 25 questions, we examined audience priorities and preferences. While several factors emerged, one theme stood out consistently: trust. This insight became the foundation of our campaign strategy. Taking an assurance-driven approach, we focused on creating an emotional connection by aligning the bank’s values with what mattered most to its customers. Using this insight allowed us to create messaging and imagery that clearly communicated the bank’s value to prospective customers. We ultimately helped our client build awareness, strengthen credibility and drive meaningful results. It’s a great example of how research can move marketing beyond assumptions, inform more effectively and deliver measurable results.
    Building on a longstanding partnership, RBK produc Building on a longstanding partnership, RBK produced 26 educational videos for Everen, an energy mutual insurance company, as part of its updated technical accreditation program. The videos were one part of a wider project where we supported the full accreditation refresh, which included updating all the course materials and evaluations, as well as designing and contributing to the build of the new online course. Covering Everen’s unique structure, product offering, premium model and claims handling, the videos help brokers, clients and other stakeholders understand how the business works. We managed everything from scriptwriting and talent sourcing to filming, animation, editing and quality assurance. We take pride in turning complex technical information into content that connects with the right audiences. #WeAreRBK #ShowOurWork #ExplainerVideo #VideoProduction #eLearning #Insurance #Bermuda
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