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Sep 29

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Trends Shaping Public Relations in the Digital Era
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Research is an important tactic to consider when b

Building on a longstanding partnership, RBK produc

Building on a longstanding partnership, RBK produced 26 educational videos for Everen, an energy mutual insurance company, as part of its updated technical accreditation program.

The videos were one part of a wider project where we supported the full accreditation refresh, which included updating all the course materials and evaluations, as well as designing and contributing to the build of the new online course.

Covering Everen’s unique structure, product offering, premium model and claims handling, the videos help brokers, clients and other stakeholders understand how the business works.

We managed everything from scriptwriting and talent sourcing to filming, animation, editing and quality assurance.

We take pride in turning complex technical information into content that connects with the right audiences.

#WeAreRBK #ShowOurWork #ExplainerVideo #VideoProduction #eLearning #Insurance #Bermuda

AI tools are evolving fast, but which ones actuall

AI tools are evolving fast, but which ones actually deliver when it comes to real-world communications?

As part of a recent AI Lunch & Learn hosted by Big Fish Training we explored how some of the tools we use today including ChatGPT, Copilot, Claude and Gemini actually perform on real communications tasks.

From crisis statements to media pitches and campaign concepts, we explored how the tools stacked up to each other when given the same prompts. This allowed us to see significant differences and how we can use each tool more effectively for different tasks.

The results gave us a look at what AI can genuinely improve, where human judgement remains essential, and how to get more out of each platform.

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