HarborOne Bank

RBK is the AOR for HarborOne Bank, a leading banking institution located in southeastern Massachusetts, Boston Metro and Rhode Island. As part of this partnership, RBK has executed a series of integrated marketing campaigns from start to finish. Our team facilitated extensive market research that formed the basis of insight-driven business and consumer campaigns. We created impactful, highly targeted, multichannel campaigns, with a weighted focus on digital, that included the spectrum of tactics from programmatic and social to CTV and streaming audio.

Through these initiatives, RBK was able to successfully drive new customer acquisition from local businesses and consumers while boosting brand awareness and ultimately helping the bank achieve its financial goals. Our partnership with HarborOne allows us to produce ongoing marketing assets that support customer retention and strengthen existing client relationships.