Allied World

RBK worked closely with global reinsurance provider Allied World to help the brand image stand out and match their cutting edge approach. In a time when there was a sea of blue brands in the insurance space, we took Allied World in a new direction – reintroducing them to the market with a new corporate identity and comprehensive brand guidelines. New messaging, website design, marketing collateral, annual reports, advertising and other elements of the marketing mix followed.

Project Services

  • Strategic Brand Planning
  • Internal and External Research
  • Positioning and Messaging
  • Logo Design
  • Stationery Design
  • Office Signage
  • Brand Guidelines
  • Annual Reports
  • Brochures and Marketing Collateral
  • Website Design and Development
  • Global Advertising Campaign
  • Media Planning and Buying
  • Copywriting
  • Promotional Items
  • Client Events
  • Allied World
  • Allied World mobile